Website readiness score: how ready is your business online?
Answer 8 quick questions and get an honest readiness score out of 100 — plus a clear checklist of exactly what's missing. Free, no sign-up.
Most business owners have a vague sense their online presence is 'fine' — but 'fine' is a feeling, not a score. This tool turns it into a score out of 100, based on the eight things that actually decide whether customers find you, trust you, and get in touch.
Website readiness score
Answer the 8 questions honestly. We'll give you a readiness score out of 100 and a clear checklist of what's missing — no email, no sign-up.
I have a live, secure website (with the padlock)
My site works properly on a phone
My Google Business Profile is set up & verified
I have professional photos of my work or business
I collect and display customer reviews
My services and pricing are clearly listed
Customers can contact or book me in under 2 clicks
I show up on page 1 for my service + my town
Your readiness score
You've got real gaps
Don't panic — every business starts here. The fastest way forward is to get the foundations in place: a proper site, your Google profile, and local SEO. We can set all of that up for you.
What you're missing (8):
- 15have a live, secure website (with the padlock) — No website, or no padlock? That's the first thing to fix.
- 10My site works properly on a phone — Over half of your visitors are on mobile. If it's clunky, they leave.
- 15My Google Business Profile is set up & verified — This is what gets you into Maps and local search.
- 10have professional photos of my work or business — Stock photos don't build trust. Real ones do.
- 15collect and display customer reviews — Reviews are the single biggest local ranking and conversion lever.
- 10My services and pricing are clearly listed — Mystery prices = lost enquiries. People want to know before they call.
- 10Customers can contact or book me in under 2 clicks — Every extra step between interest and enquiry costs you leads.
- 15show up on page 1 for my service + my town — If you're not on page 1, you're not getting that search traffic.
Don't want to fix it all yourself?
That's literally what we're here for. We'll get your foundations in place and keep them running — one simple monthly plan, no big upfront cost.
Answer each one honestly — yes or no — and you'll get a readiness score plus a checklist of what you're missing, weighted by how much each gap is costing you.
What the score measures
It covers the fundamentals: a live, secure website; mobile-friendliness; your Google Business Profile; real photos; customer reviews; clear pricing; easy contact; and whether you actually rank for your service plus your town. These aren't opinions — they're the levers that move enquiries.
If you're not sure you even need a website, start there.
Does my business actually need a website?What a good score looks like
Above 75 means your foundations are solid and the focus shifts to growth. Between 40 and 74 means you've got real gaps costing you enquiries — usually quick to fix. Below 40 means the foundations aren't there yet, and that's exactly what we set up first.
Not ranking for your service and town is one of the biggest score-killers — here's how to start fixing that for free.
"Our ads were burning money. Found restructured them and we're getting three times the leads for less spend."
Anna L.
Boutique owner, Dunedin
Once you know your score, pair it with the ROI calculator to see not just how ready you are, but whether what you've got is actually paying for itself.
Rather just have us do this?
This is exactly what our monthly plans cover — one simple fee, no big upfront cost, and a team that gets it done.
Take the quiz, see your score, and if there are gaps you'd rather not fix yourself — that's exactly what we're here for.
Serving these areas
We help businesses right across New Zealand. See what we do in your area:
Rather someone just sorted it?
That's literally what we're here for. One call, and the tech bits stop being your problem.