All tips
Tools2 min

Website ROI calculator: is your site paying for itself?

Quick sliders to estimate what your website brings in each month — leads, revenue, and return on investment. See if your online spend is pulling its weight.

Website ROI calculator: is your site paying for itself?

Most business owners have no idea whether their website is actually making them money. It's a feeling — 'I think it helps' — not a number. This calculator turns it into a number, in about thirty seconds.

Website ROI calculator

Drag the sliders to match your business. We'll estimate what your website could be bringing in each month — and whether it's pulling its weight.

500

From your Google Analytics or hosting stats

2%

% of visitors who contact you

350

What one new customer is worth

285

Website + SEO + ads combined

Est. monthly leads

10

Est. monthly revenue

$3,500

ROI

1128%

A rough guide, not a guarantee. Real results depend on your industry, how well your site converts, and whether your traffic is the right kind.

ROI looking flat?

A flat return usually means leaking traffic or a site that doesn't convert. Both are included in every Found plan from $285/mo — let's get it pulling its weight.

See plans

Drag the sliders to match your business: how many people visit your site each month, what percentage of them get in touch, what a typical new customer is worth, and what you spend online. The maths does itself.

If the ROI is positive, brilliant — your site is an investment, not a cost. If it's flat or negative, the site is either the wrong kind of traffic, not converting, or both. All three are fixable.

What a healthy number looks like

A well-built, SEO-focused small business website should comfortably return several times its monthly cost in new work. If you're spending $285 a month and the calculator shows less than a few hundred in revenue, something's leaking — usually traffic, usually conversion.

Not sure your site is even capable of converting? The mobile-friendly check is where most leaky sites start.

Why a mobile-friendly website actually matters
"I'd tried two other agencies before. Found actually explained things in plain English and just got it done. No fluff."
S

Sarah K.

Café owner, Wellington

And if you want to see what a site that actually brings in work costs, we broke that down honestly.

How much does a website actually cost in NZ?

Rather just have us do this?

This is exactly what our monthly plans cover — one simple fee, no big upfront cost, and a team that gets it done.

Play with the sliders, see where you land, and if the number isn't where you'd like it — that's exactly what we fix.

Serving these areas

We help businesses right across New Zealand. See what we do in your area:

Rather someone just sorted it?

That's literally what we're here for. One call, and the tech bits stop being your problem.