UX upgrades and targeted ads spark major platform growth
NZ Housesitting Platform Sees Major Growth Through Digital Transformation
A full digital rebuild and strategic advertising helped increase visibility, engagement, and bookings.417%
Increase in clicks to the website from Google Ads108%
Increase in conversions from Google Ads50%
Increase in website sessions
The Client
The Housesitting Company is one of New Zealand’s most established house sitting and pet care providers. Since 1998, they have built a trusted reputation through rigorous sitter vetting, personalised support, and a strong commitment to safety and service. Their platform connects homeowners with reliable, caring sitters across the country.
The Goals
Our objective with The Housesitting Company was to elevate their users’ digital experience and strengthen their position as New Zealand’s most trusted house sitting platform.
Key goals included:
- Increase user engagement, bookings, and overall customer satisfaction.
- Modernise the online experience through a visually appealing website and feature-rich mobile app.
- Build a platform that fosters community, trust, and ease of use.
- Expand reach and conversions through targeted Google Ads and Meta Ads campaigns.
The Issues
Despite a strong brand and a loyal customer base, The Housesitting Company faced several challenges:
- Their digital platforms weren’t engaging for modern users.
- Previous improvements had delivered limited traction.
- The booking journey needed to be clearer, faster, and more intuitive.
- The brand’s online presence needed better visibility to attract new users.
To achieve long-term growth, the company needed a comprehensive digital transformation that improved both the technology and the overall user experience.
The Solutions
We took a comprehensive approach to rebuild the platform and digital experience.
- A custom-built website and mobile app with an intuitive interface for better usability.
Enhanced user experience through elements such as personalised profiles, pet icons, and star ratings to build community trust. - An advanced matching algorithm to pair homeowners with the most suitable sitters.
- Implement robust security measures to protect user data.
- Increased efficiency through automated processes.
- Ongoing Google Ads and Meta Ads campaign management to expand into new markets and attract high-quality leads.
The Key Services
- Keyword Research
Targeted keyword research focused on high-value regional and service-based queries across New Zealand. - Search Engine Optimisation
Technical and on-page SEO to improve visibility, rankings, and organic conversions. - Content Marketing
Email automation, social media campaigns, and the creation of new location specific website content. - Google Ads
Optimised PPC campaigns that delivered qualified traffic and improved conversion performance. - Website Design & Development
A custom-built platform designed for smooth navigation, user trust, and long-term scalability.
The Results
- 200,000+ automated monthly matches delivered between homeowners and house sitters.
- 417% increase in website clicks from Google Ads campaigns.
- 108% increase in conversions through targeted paid advertising.
- Strong user satisfaction reflected in consistent positive Trustpilot reviews.
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