Golf Retailer Records a Dramatic Sales Increase
40% increase in website traffic, the #1 spot for more than 10 keywords on Google, and 350% increase in sales revenue#1
10+ keywords in Google’s number one spot40%
Website traffic increase350%
Increase in sales revenue
The Client
Golf 360 is a leading golf equipment and service provider in Mount Maunganui. It has a physical location and an e-commerce website to serve the greater New Zealand market.
The Goals
Our objective with Golf 360 was to boost their online presence to position the company as the top choice for golfing goods and services in New Zealand.
- Achieve first-page rankings for the site’s major keywords.
- Increase brand recognition and outperform closest competitors.
- Deliver results that can be sustained and improved upon over time.
The Issues
Golf 360 was struggling to capture customers through their online shopping platform. Because of this, our client was having difficulty increasing traffic, leads, and sales.
Their online presence needed to be enhanced to attract more visitors. Golf 360 delivers a quality product and excellent service, but people can’t buy what they can’t find.
- The site wasn’t ranking for key golfing services and products.
- It was not user-friendly for those who did happen to stumble across it.
- Develop a digital marketing strategy to drive customer engagement.
The Solutions
We knew that delivering a fully optimised e-commerce site was our first priority, so we transformed the website to prioritise user experience and ensure it reflected Golf 360’s commitment to high-quality service and products.
To increase traffic rankings, we conducted keyword research to optimise the site for specific golf industry terms and implemented regular blog posts to increase the content on the site and provide extra value for customers.
With Golf 360’s site optimised and ready to convert, we implemented a targeted Google Ads campaign to drive the company’s ideal customer to specific products and services. By increasing the site’s rankings, we delivered measurable results that could continue to be improved upon over time.
The Key Services
- Keyword Research
Targeted keyword research identified opportunities to attract high-converting traffic. - Search Engine Optimisation
E-commerce SEO services that optimised the website to attract organic traffic through relevant search terms. - Content Marketing
Content creation, including on-site content, product descriptions, blog posts, and Google Ads landing pages. - Link Building
Specialised link-building approaches to yield long-term SEO benefits. - Google Ads
Profitable PPC campaigns delivered qualified leads to conversion-focused landing pages.
The Results
- 40% increase in website traffic within the first two months.
- 350% increase in sales revenue during the fourth quarter.
- CPC dropped by 200% to less than $0.50 per click.
- 50% increase in impression share.
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