Sexual Wellbeing Aotearoa Reaches More People Through SEO-Led Growth
Clear SEO insights improve visibility and engagement. A full SEO audit, ongoing optimisation, and targeted Google Ads helped Sexual Wellbeing Aotearoa increase visibility and grow engagement.400%
Increase in website traffic100%
Increase in conversions6.6k
Increase in keyword rankings
The Client
Sexual Wellbeing Aotearoa has been supporting sexual and reproductive health in New Zealand since 1936. From education and advocacy to clinical services and contraception access, they play a critical role in communities nationwide.
For an organisation like this, being easy to find online isn’t a ‘nice to have,’ it’s essential.
The Goals
Our goal with Sexual Wellbeing Aotearoa wasn’t just better rankings. It was to increase visibility for essential services, improve engagement, and support the KPIs required for ongoing funding.
Key goals included:
- Increase visibility and engagement for people actively searching for sexual health support
- Meet performance benchmarks required for continued funding
- Understand what was, and what wasn’t, working online
The Issues
Despite their strong reputation and nationwide reach, their website wasn’t working as hard as it could:
- Key services and information weren’t ranking as well as they should
- Search traffic didn’t reflect community demand
- Decisions were being made without clear performance data
- Opportunities to reach people actively searching for help were being missed
They needed clarity to focus their efforts on the areas of largest impact.
The Solutions
We focused on the fundamentals while openly communicating what was being done and why.
- SEO Audit & Insights: We started with a comprehensive SEO audit to understand how the website was performing, where visibility was being lost, and which improvements would make the biggest impact quickly.
- Search Visibility Improvements: We improved rankings across key sexual wellbeing topics, helping the organisation appear more often when people were actively searching for information and services.
- Ongoing, Data-Informed Optimisation: SEO wasn’t treated as a one-off fix. We used performance data to guide continuous improvements while maintaining momentum, improving engagement, and adapting as search behaviour evolved.
The Key Services
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Identified technical, content, and visibility issues impacting the website’s performance.
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Keyword research
Found the most valuable industry search terms and uncovered untapped opportunities.
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Improved rankings for high-intent sexual health searches across New Zealand.
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Google Ads campaigns delivered increased traffic and improved conversions.
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Performance Analysis
Used real data to guide decisions and focus effort where it mattered most.
The Results
- Ranking positions increased by 6,600 within the first two weeks
- Daily website traffic increased by 400% within one month
- Phone enquiries and service engagement increased noticeably
- Digital performance better supported funding requirements
Most importantly, Sexual Wellbeing Aotearoa was able to connect with more people, more easily, supporting their mission and the communities they serve.
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