Website overhaul and targeted ads drive stronger visibility and enquiries
Engineering Supplier Sees Increased Enquiries with Full Digital Rebuild
A modernised website, along with ongoing SEO and PPC campaigns, reached new markets and boosted product enquiries.935%
Ranking position change in Google510%
Increase in website traffic25%
Increase in conversion rate
The Client
Supply Services has been keeping New Zealand industry moving since 1980. Originally a chemical importation business, they’ve grown into a leading performance engineering company, providing custom solutions to industries across the country.
The Goals
Supply Services partnered with Found to create a stronger online presence, generate more product enquiries, and give their sales team a better digital toolkit.
Key goals included:
- Rebuild the website to make product enquiries easier and provide resources for the sales team.
- Increase visibility and generate quality leads through Google Ads and SEO campaigns.
- Establish a long-term partnership to continue improving their digital presence over time.
The Issues
Even though Supply Services was a market leader, their existing website and digital strategy were underperforming:
- The old website wasn’t easy to use and didn’t support the sales process.
- Past marketing efforts weren’t reaching untapped markets.
- They were missing out on opportunities to generate more enquiries online.
They needed a website and marketing strategy that could actually drive results.
The Solutions
We took a hands-on approach to make Supply Services’ online presence work harder:
- Website Rebuild: Designed a user-friendly site with clear navigation and engaging visuals that makes it simple for customers to find products and submit enquiries.
- Digital Marketing: Continuous Google Ads and SEO campaigns to reach new markets and attract more qualified leads.
- Long-Term Partnership: Worked closely with Supply Services to refine SEO and Google Ads campaigns and keep improving results.
The Key Services
- Keyword Research
Found the most valuable industry search terms and uncovered untapped opportunities. - Search Engine Optimisation
Technical and on-page SEO improvements to increase organic visibility and enquiries. - Content Marketing
Created helpful website content and marketing assets to engage customers. - Google Ads
Google Ads campaigns delivered increased traffic, improved conversions, and helped Supply Services reach new customers in untapped markets. - Website Design & Development
A website rebuild that’s easy to use, visually appealing, and designed to convert visitors into enquiries.
The Results
- Website traffic increased by 510%.
- A 25% increase in conversion rate.
- User engagement increased by 210% with the new website.
- Local keyword positions increased by 235% with ongoing SEO enhancements.
- Ranking positions increased by 935 places.
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