Unlock valuable insights with Google Analytics 4

Yes, GA4 is free. If you see references to a cost, then that reference will be to Google Analytics 360 which is the enterprise version of Google Analytics and has advanced capabilities.

Again, the standard Google Analytics is free – though obviously if you want someone (ie, an agency) to do the work for you, then there’s the cost of paying them to integrate GA4 into your website, or iOS or Android app.

There are many benefits to using Google Analytics 4 on your website and/or app. One benefit is that it has country level privacy controls that allows you to manage the collection of user-level date (eg, cookies and metadata). In Google’s words, with GA4 you can, ‘better manage how you collect, retain and use your Analytics data’.

The data in GA4 is ‘event’ based. What this means, is that any interaction on your website can be captured as an ‘event’ such as clicking a link or making a purchase. But overall, the main benefit is that you get to see the user journey across platforms and devices in more detail.

The example from Google is that you can see how a user viewed a photo of a new product on your app, then tapped to read a description on another screen, and then completed the purchase on your website. Understanding this user journey means you have an even clearer picture of what a user wants from your website/app, which in turn can lead to increased sales/leads/enquiries.

Firstly, Universal Analytics was built some time ago when the internet was a different place to what it is now. Google Analytics 4 is built for the present and the future, as outlined in the key differences between Google Analytics 4 and Universal Analytics.

You can build your house on sand, or you can build your house on rock. The cheap companies out there will build your house (ie, your website) on sand and your website will suffer.

If built on rock – and all the technical, quality work is done – then you have a solid foundation. If a web agency says they can implement GA4 for, say, $100 this is just the very, very, very basic set up. The structure set up won’t be there and your website will not be in harmony with the power of Google Analytics.

In short, you pay cheap, your business will suffer. If you want to know the full picture of what your website is doing in Google’s eyes, you’ll need to pay for the work, which is specialist. And which is what we do at Found.

Yes, as long as you have the ability to add the tracking code. It’s compatible with most website building platforms.

Google Analytics stores your data for 26 months.

You can check it every day if you want the most up to date data or check it once a week to just keep an eye on the overall performance of your website.

It can take anywhere from a few hours to a few weeks depending on the level of complexity of the data you’d like to track.