International Hotel Outranks Aggregate Booking Sites
Hotel Records Massive Increase In Rankings & Online Bookings
We achieved a 3,642 place increase in rankings, a 93% increase in revenue, and outranked bookings sites like Tripadvisor and Booking.com!
3600+
Increase in Google
Search Rankings
93%
Increase in Revenue via
Online Bookings
1st
The Client
Hotel Grand Chancellor is a premier brand of 4 - 4.5 star hotels situated across Australia and New Zealand including Adelaide, Melbourne, Hobart, Auckland, and Wellington. With comfortable accommodation and world-class hospitality, it’s the ideal accommodation for business, family, and holiday travellers alike.
The Goals
Our aim with Hotel Grand Chancellor was to improve search rankings, outrank competitors in the highly competitive accommodation industry, and pull ahead of aggregate booking sites in order to drive an increase in traffic, leads, and direct bookings through the Hotel’s nine separate regional sites.
- Achieve first page rankings for the site’s major keywords.
- Improve brand visibility, awareness, and outrank closest competitors.
- Outranks Booking.com and Tripadvisor in order to drive direct bookings and increase profit margins.
The Issues
When Hotel Grand Chancellor came to us, they were struggling to compete with other well-known hotels across Australia and New Zealand. While the hotel was receiving rave reviews from happy holiday goers, this wasn’t translating into increased rankings, traffic, or bookings.
It didn’t help that, like most hotel and accommodation providers, Hotel Grand Chancellor was fighting a search rankings battle on multiple fronts. Not only were they trying to rank well across multiple regions, they were also competing with aggregate booking sites that consistently rank well and usually take a large cut of any bookings made via their service.
- Hotel Grand Chancellor’s closest competitors were outranking it in search for key terms.
- It was also consistently outranked by aggregate booking sites that were taking a cut of their bookings.
- With so many sites to support, improvements in one region would inevitably result in losses in another.
The Solutions
We knew that for Hotel Grand Chancellor to start competing on Google’s first page, we would need to take a targeted, specialised approach. Standard link building methods just wouldn’t cut it in an industry this competitive. Especially with so many sites to promote across so many regions.
Hotel Grand Chancellor required a strategy and an approach that was scalable across its nine separate sites. By auditing, optimising, and then promoting the site via various forms of large-scale outreach we were able to consistently build links month-on-month and improve the site’s rankings, traffic, and bookings.
By combining this with new content and pages that targeted less searched - but still relevant - long-tail accommodation terms, we were able to provide Hotel Grand Chancellor with quick wins that would see it outrank Booking.com and Tripadvisor and event hosts for accommodation terms nationally and internationally.
The Key Services
- Keyword Research
Targeted, specialised keyword research that identified the most lucrative terms as well as long-tail terms that were less competitive but just as lucrative. - Search Engine Optimisation
SEO services tailored to the hotel industry that ensured the site was effectively targeting lucrative terms. - Content Marketing
Content marketing and creation including new pages for nearby events, things to do, and places to see. - Link Building
Scalable link building strategies that provided sustainable, long-term improvements in search rankings.
The Results
- 3,624 place increase in Google Rankings.
- 93% increase in Revenue via online bookings.
- Regularly outranks Booking.com and Tripadvisor.
- Regularly ranks 1st for event and location accommodation terms both nationally and internationally.