Streamline Your Content Marketing Strategy and See Results Without Sacrificing Weekends

So, are things at your company ticking along nicely?

But you’ve found that content marketing is just one thing that never seems to [A] Get done or [B] Is nonexistent. Whichever side of the fence you find yourself, if it seems like churning our blogs, updating website content, and managing social media for your business seems to seep into your weekends or after the 5 PM workday ends, and you want this all to stop, stick around…

We’ve got some great news for you!

There is a way out of this content marketing maze – by simplifying your strategy. This frees up your time and helps you start seeing tangible ROI. This blog delves into actionable tips specifically tailored for busy Kiwis to help you succeed in content marketing!

Focus on Quality Over Quantity

A common mistake most people find themselves in is to pump out a bunch of content, but this is an SEO dead-end. Focus on providing informative content recognising and establishing you as an industry thought leader. This may mean only publishing one high-value piece of content versus several mediocre ones. Not only will it increase engagement, but it will also lead to better organic search ranking.

1. Identify your Audience Pain Points

Consider conducting surveys, reviewing comments left on your social media accounts, or going out and conversing with your customers face-to-face. Be bold and ask them what their biggest challenges are. Shape your content to address these issues directly.

2. Take a Deep Dive

While we do not excuse snackable content and its place on social media, look to in-depth guides, comprehensive listicles, or well-researched articles, all of which will entice readers to keep coming back for more.

Repurpose and Repurpose Again

Don’t let your content gather dust after publishing. Turn a blog post into an infographic, create video snippets for your socials, or shape an email marketing series based on the core message. This will save you heaps of time sitting behind your computer researching new topics.

Pro tip: Partner with other Kiwi businesses for guest blog posts, co-created webinars, or joint social media campaigns. This expands your reach, saves time, and fosters valuable connections. Alternatively, motivate your audience to participate! Host competitions, ask for reviews, or run social media campaigns that generate content for you. This not only saves you time but also builds brand loyalty and trust.

Scheduling and Batching is Your Best Friend

Batch tasks like keyword research, competitor analysis, and content writing to maximise efficiency. This will free up time in your work week for strategic planning and meeting with clients.

There are a number of tools to help…

• Content Calendars: Programs like Trello or Asana can help you plan your content strategy and schedule posts. Alternatively, you can create your own content calendar using Excel or GoogleSheets. Look into one of our most recent blogs, How to Create a Content Calendar, Your Step-by-Step Guide, to learn how to get started (it’s a must-read!).
• Social Media Scheduling Tools: Schedule your social media posts weeks or months in advance using tools like Hootsuite or Buffer. Write your social media posts using generative AI like Gemini or ChatGPT.
• Email Marketing Automation: Create automated email sequences to cultivate leads and promote your content.

Pro tip: Organise your content around a central theme. This “content cluster” approach allows you to create interlinked blog posts, infographics, and videos that all support each other. This is a fantastic way to establish topical authority and improve your SEO ranking for relevant keywords.

Toolbox for Building Your Content Marketing Strategy

Content Brainstorming

• Answer the Public – Discover search questions your audience is asking.
• BuzzSumo – Identify trending topics and high-performing content.
• Google Trends – See what topics are gaining traction.

Keyword Research

• Google Keyword Planner (part of Google Ads) – Uncover keywords with search volume.
• Semrush – Explore keyword opportunities and competitor analysis.
• Ahrefs – In-depth keyword research with SEO difficulty scores.

Content Creation

• Canva – User-friendly design tool for creating graphics and social media posts.
• Hemingway Editor – Improve the readability of your writing.
• Grammarly – Ensure your writing is polished and error-free.
• Lumen5 – Create engaging video content from blog posts or articles.
• Bitly – Shorten and track clicks on links you share online.

Content Distribution & Promotion

• Hootsuite and Buffer – Schedule social media posts across platforms.
• Mailchimp – Build email lists and create targeted email marketing campaigns.
• Buzz Sprout – Manage podcast creation, distribution, and analytics.

Content Analytics

• Google Analytics – Track website traffic and analyse content performance.
• UTM parameters – Craft trackable links to understand where your content traffic originates.
• SEO Audit – Part of a thorough SEO Audit is looking at your content to spot weaknesses and content gaps.

Finally, Don’t Be Afraid to Outsource

If you are ready for a steady stream of customers, then contact us at Found, and we’ll help you to optimise your online presence. We’ll handle your content marketing and free up your time to deliver exceptional service to your customers.

Let’s discuss your growth goals!