Digital marketing insights from the experts

First things first. Why blogging? When it comes to effective, long term success with search engine optimisation, there’s just no denying it: Content is king. So if you’re serious about long term SEO results? You can no longer afford to trick search engines, as they’re placing more and more weight on the social interactions with your content receives. That’s why

When it comes to your business’s website? Not all traffic is created equal. In fact, all the traffic in the world won’t help your business grow if it isn’t the right kind of traffic. So what kind of traffic does your business need? Let me introduce you to local searchers. Local searchers are users who search using local, location-based phrases

I’m excited to show you a really powerful personal branding strategy. A way that builds your online visibility, and allows you to promote your business to a targeted audience of potential customers. All while increasing your or your business’s reputation as a thought leader within your industry. Best of all? It’s completely free! Sounds too good to be true, right? Welcome to thought

What do the common cold and viral content have in common? Not much, right?! But what if I told you they’re more alike than you think… How so? They’re both highly contagious. Let me explain: Viral content catches like a cold, spreading across the internet via social networks like Twitter, Facebook, and Tumblr. And as it does so? It infects every user

Much like the art of cooking a great meal, creating content can be one of the most enjoyable, rewarding, and effective forms of marketing for your business. Yet not all content is created equal. In fact, as with the Colonel’s 11 Secret Herbs & Spices, the secret ingredients to creating popular, successful content  are usually just that: secret. But not

The answer is: It shouldn’t matter – If your internet marketing company is playing by the rules. With the Penguin 2.0 update having only just occurred, another 2.3% of English search queries have been affected. Website’s which are detected to fall outside the Google Webmaster Guidelines are often victims of these algorithmic updates which Google releases to ensure a more

Let’s face it: as a small business owner, ranking in Google can be a really hard task. First you need to deal with the fact that because you are a smaller business, you are very likely not getting the influx of attention that larger, more established businesses are getting. Furthermore, you have bigger businesses finally catching on to the SEO

You probably already know that, generally speaking, the more quality links there are back to your website, the better your Google rankings will be. First, what do I mean by “quality”? 3 basic attributes of “quality” websites include: Have content that is very useful to people Well established in a well defined or uncontested niche with lots of web traffic

Yes, when it comes to SEO, content does have a crown on it’s head. The value that a website has is normally related to the content (in one way or another) that the website has to offer. The assumption however that content is the only thing that matters is simply not true. Content is just one of the many search engine

Did you know that Google’s robot crawler can pretty much only read text? It doesn’t see your pretty images, or flash, or javascript. It only sees text. Google has just added a new feature to Webmaster Tools that shows you exactly what GoogleBot sees. To use Webmaster Tools you will need to sign up, and verify you own your website.