Digital marketing insights from the experts

The convenience of having a smartphone on-hand makes life that much easier. Maybe it’s for news? Social interaction? Shopping? Whatever the reasons, people are increasingly reaching for their phones in a trend that’s showing few signs of slowing down. And businesses – as well as Google – know it. The question is, does yours?

There’s no denying it: Companies like yours are starting to discover just how important social media can be for customer service and marketing purposes. As a result? The tools used to managed those campaigns have seen a dramatic growth in popularity. …yet it’s still a struggle to figure out which tools you actually need.

It’s a long way to the top when you’re riding a roller-coaster of rocky results. People spend much of their lives gunning for the top. If you’re a climber, for example, perhaps the literal top of the world – Mt Everest – is where you want to be? A tennis player? Well, chances are a tournament win or a #1

Quick show of hands: Who here remembers the Yellow Pages? That tome of a book was once the go-to business directory of its time. So, what was it that made it so successful? Do you know? Think on that for a second, and I’ll wrap back ’round to it shortly.

I’m about to say something that may surprise you: Online businesses could learn a thing or two from their retail counterparts. Shocking, right?! …or is it? Let’s think on that for a second. From Cafes to Coffee Shops, retailers have spent years competing for their customers’ attention. To do so, they’ve employed a number of smart ideas…

Are you on a content marketing journey for your website? If so, then you already realise the important role that visual content plays in SEO. While text-based content is an integral part of marketing today, incorporating visual content helps set you apart from everyone else. How so? Consider this: 90% of the information that goes to the brain is visual,

In our last post about Google Analytics I asked: How effective a sales tool is your website? Now, it’s time to follow up with another that’s just as important: How well is your website performing in Google? You see, data on site traffic and conversions is great and all, but it’s only really useful if you have traffic and views to measure

Here’s a question for you: How effective a sales tool is your website? It’s an easy question to ask, but it isn’t always an easy one to answer. Measuring the effectiveness of your company? Well, you know how to do that. From tracking Return on Investment (ROI) to monitoring profit margins, you have systems in place that track all of

Updated January 2019 In our last post, we explored 11 ways to quickly and easily SEO your e-commerce website. This week? We’re taking a look at the best (mostly free) tools, plugins and services that you can use to do just this! Here’s why: While you now know the steps required to optimise your online website or shop, finding the

So, you have an idea for a new business. In fact, it’s more than just an idea: it’s become an obsession. Now all that’s required is the time and money to transform this idea into a reality, right? Think again. Before you consider risking it all, instead consider the following questions: Is there a large enough market for the products