Not all traffic is created equal. Find out how to boost your website’s relevance and rankings and gain higher-converting traffic (the best kind).
Published on April 11, 2019
Get more traffic your business needs and less of the kind it doesn’t with these tips.
Ask any business what the top goal for their website is…
…chances are they’ll reply with a “Converting more customers!” or “Increasing revenue!”.
You won’t be doing either of those without targeted website traffic.
That’s because not all web traffic is created equal.
Focusing on pure volume can, quite literally, prove costly.
How do you get more of the traffic that really matters? You know, the kind you can convert into leads, enquiries, and ultimately sales? Keep reading as we bring you proven ways to entice more customers and fewer tyre kickers to your website.
1. Check the Relevance and Popularity of Your Keywords
It’s true. Keywords are…well, the key to unlocking more traffic.
But the kind of keywords you’re using are just as important!
It can be easy to optimise your website for terms that are far too general and broad. While this might leave you with impressive traffic stats, it’s unlikely to do much for sales.
When it comes to sale-focused terms?
The more targeted, the better!
So ditch broad terms in favour of niche variations and combinations, such as:
- Location-specific e.g. KEYWORD + ‘New Zealand’ or ‘NZ’
- Sales focused e.g. KEYWORD + ‘Buy Online’ or ‘For Sale’
- Service-related e.g. KEYWORD + ‘Services’ or ‘Provider’
Which brings us to…
2. Target Long Tail Keywords
Ranking well in search for your significant terms might take a while.
This is particularly true if you’re in a competitive industry.
In the meantime, consider targeting long-tail keywords. These are the keywords that consist of at least three words and account for most web searches targeting niche demographics, such as those outlined above.
If you’re not targeting them as part of your SEO?
You’re missing out!
There are many tools out there that will help you find them, but Google Keyword Planner is an excellent place to start. As is Keyword Tool and KWFinder. Simply enter a handful of terms related to your product or service, and it’ll spit out related phrases that might be your key to attracting more customers.
3. Optimise Your Pages Effectively
So, you’ve used these terms to write a primo piece of content…
…only, you’re not sure if your keywords and content align.
Targeted web traffic often comes from pages that deliberately zero in on a given topic. So, when you’re optimising these pages, sprinkling these terms throughout your content is the icing on the cake.
For example, add a ‘New Zealand’ to the end of your title tags if you’re a local supplier. Offer free shipping with online orders? Add that to your Meta Description to entice more paying customers.
As for your major terms?
Be specific!
If you’re an accountant, you’re not an ‘Auckland Accounting NZ’…
…that doesn’t sound all that interesting, does it?
No, you’re ‘Auckland’s Leading Accounting Service Providers’.
Now that’s more like it.
4. Create Valuable Content
Successful companies gain a large amount of targeted web traffic because they know how to create content based on exactly what their audience wants.
Sounds pretty simple, right?
So, instead of another cookie-cutter piece of content, dig into your customers’ pain points and start answering pressing questions, providing solutions to problems, and showing that you’re the expert.
With a relevant content strategy, you’ll attract the right visitors to your site.
5. Write Irresistible Headlines and Title Tags
Headlines present the crucial moment when a user decides whether to click on your link and follow it to your content. Did you know that only 20% of users ever read past the headline?
So that heading had better be show-stopping.
Without a compelling headline, you are just another site among millions that will go unread.
6. Contribute Content to Other Sites
Here’s the thing…
…potential customers can’t visit your site if they don’t know it exists.
It’s really that simple.
Boosting your brand recognition within your niche and ranking well for your most lucrative terms are great ways to increase your online visibility. And what better way to achieve both goals than with guest blogging? Both LinkedIn and Medium are great places to start!
You can benefit significantly from publishing high-quality content that reaches out to users and creates value. So long as you stick to a few guidelines regarding who you write for, contributing worthwhile content to other sites within your niche is a great way to tap into the traffic you need.
7. Ensure Your Site is Responsive
Mobile devices are now the top choice for users browsing for content, products and services. So, if users are forced to pinch and zoom their screen to be able to read your website…
…well, you just lost a customer.
Ensure your website is performing well, accessible, and provides comfortable viewing across all devices.
Check out these helpful sites to see how your site is fairing:
Keep Your Foot on the Gas
So, do you know what the difference is?
Between sites with a lot of traffic and those that actually convert?
It’s simple:
Relevance and rankings!
Yes, increasing your targeted website traffic can be a slow process, but with a few simple tweaks to your current online strategy, you could quickly gain the traction you need to draw in more customers!
Tired of Website Traffic That Goes Nowhere?
Found SEO can help you attract the right kind of visitors: motivated customers ready to buy. Stop wasting time and money on website visitors who aren’t interested in what you offer.
Contact Found today and start attracting high-converting customers!
