Ever wondered how websites land at the top of search results? SEO is the key! It involves strategically using relevant phrases to signal to search engines that your site is the perfect answer for users’ queries.
Published on January 4, 2009
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) involves selecting phrases that you want to rank highly for and inserting those phrases in several areas of your website so that when search engines such as Google crawl your website with their robots (bots), they conclude that your website is the right place to send visitors.
Search Engine Marketing
Search Engine Marketing (SEM) takes several steps back and looks at the big picture. It asks fundamental questions first, such as:
- What is the purpose of our website?
- Who are our target audiences?
- What action do we want them to take?
- How will they find our website?
- Could we benefit from using pay-per-click (PPC) advertising such as Google Adwords?
The great thing about using both “Sponsored Search” (where you pay for clicks) and “Organic Search” (where you don’t pay for clicks; Google just thinks your site is the right one to recommend) is that Sponsored Search can help you find out very quickly what search terms people are using them. Then, you can test which keywords and phrases make high-profit conversions for you and roll them out for your Organic Search Optimisation.
Still Confused About SEO vs. SEM? Get Found!
Understanding the difference between SEO and SEM is crucial for online success. But crafting a winning digital marketing strategy requires expertise.
Let Found, New Zealand’s leading digital marketing agency, guide you.
