179% INCREASE IN CONVERSIONS
Asbestos Removalist Sees Huge Gain in Conversions Leading to Higher Sales
420%
360%
1st
The Client
AR Plus has been New Zealand’s trusted asbestos removal and ceiling restoration specialist for over 25 years. Founded by Jarrod McKeown in 1995, the company has built a reputation for exceptional service and affordability, serving the Bay of Plenty and Waikato regions.The Goals
Our goal with AR Plus was to strengthen its digital presence to attract more customer enquiries. While they were already delivering top-quality service, there were opportunities to reach more customers through a stronger online strategy.
- Increase customer enquiries through targeted digital campaigns.
- Boost online visibility and search rankings for key services.
- Rebuild the website to enhance user experience and showcase their expertise.
The Issues
AR Plus had built a strong reputation over 25 years, but their digital presence wasn’t generating the level of enquiries they needed. While their services were top-notch, their online strategy wasn’t fully reaching potential customers.
- They needed a high-converting landing page and targeted digital campaigns to drive more enquiries.
- Their Google Ads strategy required advanced targeting to maximise ad spend and reach the right audience.
- A full website rebuild was essential to improve user experience and showcase their expertise.
- SEO improvements were needed to boost organic search rankings and long-term visibility.
The Solutions
We took a strategic approach to boost AR Plus’s online presence, combining website redevelopment, targeted advertising, and SEO to drive enquiries and strengthen their market position.
- We designed a high-converting landing page and launched a targeted Google Ads campaign, using advanced audience targeting to maximise ad spend and attract high-intent customers.
- A full website rebuild improved user experience, making it easier for visitors to find information and request services.
- A focused SEO strategy enhanced search rankings, driving long-term organic traffic and visibility.
- Ongoing collaboration ensured continuous optimisation, allowing AR Plus to focus on delivering top-quality service while their digital presence generated new business.
The Key Services
- Keyword Research Our targeted keyword research identified opportunities to attract high-converting traffic.
- Search Engine Optimisation Local SEO services optimised the website to attract region specific traffic and gain more qualified leads.
- Content Marketing Content creation, including on-site content, blog posts, and Google Ads landing pages.
- Link Building Specialised link-building approaches in niche areas to yield long-term SEO benefits.
- Google Ads Profitable PPC campaigns delivered qualified leads to conversion-focused landing pages.
The Results
- 420% increase in website traffic
- 315% increase in user engagement
- 179% increase in conversions since the launch of the new landing pages
- Multiple first place Google keyword rankings via targeted SEO efforts
- 340% increase in local keyword positions
- 360% ranking position change in Google