75% Purchase Conversion Increase
Outdoor Gear Company Blazes New Trails in the Online Marketplace
We achieved a 50% increase in revenue, a 306% increase in impressions, and a 75% purchase conversion increase.
50%
Increase in revenue
306%
Increase in impressions
75%
Purchase conversion increase
The Client
Game Gear is a New Zealand family-owned and operated business that designs and manufactures its in-house brand of hunting and outdoor gear. They have a physical location in Te Puke and an e-commerce website to serve the greater New Zealand market.
The Goals
Our goal with Game Gear was to establish them as the preferred choice for hunting and outdoor gear in New Zealand.- Increase brand awareness and recognition among outdoor enthusiasts.
- Generate targeted traffic to the website and convert visitors into customers.
- Maximise the return on investment for advertising campaigns.
The Issues
Despite having quality products, Game Gear faced several challenges. They lacked the online visibility to compete with other outdoor retailers and were struggling to increase their sales.- Previous marketing efforts were not yielding the desired results.
- Their digital footprint was not as strong as their physical products.
- They were struggling to convert website visitors into paying customers.
The Solutions
We first began with a comprehensive audit to determine key areas of improvement, such as overlooked keywords their customers were using to search for products. Precise keyword selection directed Game Gear's brand message to its ideal audience increasing their online visibility and brand awareness. By combining a high-converting landing page with targeted Google Ads, we were able to increase conversions and drive more sales to the website. We also created a strategic Meta Ads campaign to increase brand awareness and drive targeted traffic to the website.
The Key Services
- Keyword Research
Targeted keyword research identified opportunities to attract high-converting traffic. - Content Marketing
Content creation that included Google Ads landing pages and Meta Ads campaigns - Google Ads
Profitable PPC campaigns that drove purchase-ready customers to conversion-focused landing pages.
The Results
- 240% increase in conversions.
- 320% increase in website traffic.
- 400% increase in user engagement.
- +275 place increase in Google Search Rankings.
- First place in Google keyword ranking for multiple target keywords.