Our objective with Turbosawmill was to realign their digital strategy to reach a global audience.
The goals were:

• Targeted SEO solutions to open new markets, particularly in the U.S.
• Improve brand awareness to support global expansion.
• Increase leads and provide an information-rich sales tool through a website rebuild.

Turbosawmill came to us after several partnerships with other SEO companies failed to deliver the results they were looking for. While Turbosawmill dominated the New Zealand market, their global expansion goals were not realised.

They needed a website that would provide an information-rich source for their sales team and streamline the enquiry process for prospective leads.

• Turbosawmill’s website needed to rank in search for markets outside New Zealand.
• The new website would need to serve as a sales funnel, generating lead opportunities.
• Turbosawmill needed video content to promote their product and educate potential customers.

We knew that for Turbosawmill to compete in their priority market of the U.S., we had to build a fully optimised site for SEO, performance, and conversion.

This meant attracting more qualified leads from Turbosawmill’s ideal customers, no matter where they were in the world. That's the power of targeted SEO, and it's exactly what we achieved for Turbosawmill. We recognised they needed a website that attracted the right people, not just anyone.

We were able to help them pinpoint the exact keywords their customers were searching for. We achieved this in part by optimising their website for each of their targeted regions. We also built the website by focusing on conversions and not just increasing traffic.

Turbosawmill's website doesn't just look great; it gets results. They saw a significant increase in qualified leads, which led to more sales. Their website became a magnet for potential customers, generating a steady stream of traffic.

1. Keyword Research

   Keyword research increased visibility in regional marketplaces. 
   
2. Search Engine Optimisation 
   E-commerce SEO services that ensured the site was targeting relevant search terms. 
   
3. Content Marketing 

   Content creation, including landing pages for Google Ads and location-specific content.
   
4. Link-building 

   Specialised link-building strategies for improved search rankings. 
   
5. Google Ads
   Pay-per-click campaigns that drove purchase-ready customers to high-converting landing pages. 

• 240% increase in conversions.
• 320% increase in website traffic.
• 400% increase in user engagement.
• +275 place increase in Google Search Rankings.
• First place in Google keyword ranking for multiple target keywords.