1ST PLACE IN SEARCH FOR SHOPIFY ECOMMERCE CLIENT
Weigh scale company sees huge increase in rankings & revenue.
We achieved a 7150 place increase in search rankings, 1st place for
75+ keywords, and a 1,837% increase in revenue via organic search!
75+
Keywords in 1st
Place in Google
2075%
1837%
The Client
Meltrons is New Zealand’s trusted name in commercial weighing solutions including load cells and scales, as well as a multi-time finalist in Westpac’s Business Excellence Awards for Excellence in International Trade.
The Goals
Meltrons approached Found™ with the aim of boosting the quality of their site’s traffic, as it was struggling to convert respectable search rankings into tangible enquiries, leads, or sales. People were visiting the site, they just weren’t sticking around.
- Achieve first page rankings for the site’s major keywords.
- Improve the quantity as well as the quality of the site’s traffic.
- Improve the site’s stagnant rankings and deliver sustainable growth.
The Issues
Meltrons came to us confused by their low levels of enquiries, leads, and sales. While the site’s keyword rankings were rocky, the site also struggled to see any benefits from the odd month of increased traffic.
The reason? An SEO audit of the site revealed that Meltrons wasn’t targeting the right keywords. Yes, the site was optimised, but it was targeting consumer-grade terms which saw it needlessly competing with well-known brands like The Warehouse, which weren’t actually competitors!
- The site was experiencing volatile search rankings.
- Existing optimisations saw them competing with large consumer brands.
- The lack of relevant keyword usage meant the site was not being seen by its ideal commercial audience, and its leads and sales were suffering as a result.
The Solutions
We knew that the site’s optmisations were a major issue, so it was the first thing on our list. By carrying out extensive research into the site’s product range and its ideal customers, we were able to identify a more targeted, niche list of keywords that was far more relevant to its target market.Through this process we re-optimised the site and its content, so that when we started to lift the site’s search rankings it was being seen by its target commercial customers rather than everyday consumers. These simple changes saw the average time spent on the site climb by 49%!From there, we started expanding and improving the site’s Collection pages. They’re the key to success for any eCommerce site. Shopify especially! Through the creation of new Collection pages, we were able to talk directly to Meltrons’ ideal audience and offer solutions to their problems.
The Key Services
- Keyword Research
Targeted keyword research that identified industrial and commercial versions of the site’s target terms. - Search Engine Optimisation
Shopify eCommerce SEO services that ensured the site was targeting relevant terms for its target market. - Content Marketing
New Collection pages that expand the site’s reach and the keywords it was targeting. - Link Building
Specialised link building strategies that provided sustainable, long-term improvements in search rankings.
The Results
- 2,075% increase in sales.
- 1,837% increase in Revenue generated by Organic Search.
- 7150 place increase in Google Search Rankings.
- 1st place for 75+ competitive keywords, outranking top-tier competitors.
- Top 3 for 100+ competitive keywords, with many more on Google’s first page.
- 2304% increase in Organic Traffic.