Health Check: Revitalise Your Business Website In 6 Steps

Website adoption soared in 2023, with 71% of businesses now having one and with a staggering 91.54% of global online traffic coming from Google. [Forbes]

Many businesses have followed suit and improved their online presence, only…

…many have been shocked at what they’ve found.

Whether you’re a medium-to-large business that developed a website a few years back because you felt you ‘had to‘ or a small company that hasn’t had the time to keep up, countless websites have gathered dust. Having a website that ranks well is no longer optional—it’s essential for reaching your target audience.

So, whether your website is stagnated, outdated, or just showing its age, we’re looking at some quick and easy ways to transform it into an effective sales tool when you need it the most!

Let’s get started.

Digital is the Way Forward

It’s a difficult time for businesses right now. You want to get the most out of every dollar spent. You want to see measurable results from the money you forked out on marketing.

Digital remains one of the best marketing channels thanks to its:

• A higher return on investment
• The ability to track and measure results
• You can easily benchmark the exact results of every dollar spent

So, what does this mean in practical terms?

Traditional channels are declining…

…and digital is growing.

Businesses that have embraced digital channels can adapt. Even if they don’t make immediate sales, they can connect with consumers, remain relevant, and keep cash flow up with ingenious ideas such as shipping later sales and vouchers.

Why Not all Websites are Created Equal

The story I’m about to share happened a few years ago…

…but it’s indicative of how most businesses still treat their websites.

While at a local business event, I asked someone what their website was.

You’ll never guess the reply:

They handed me a business card.

These days, websites are more than just a digital brochure, a point of contact, or a ‘nice to have‘. They’re a powerful marketing tool for driving traffic, leads, and sales…

…that for many businesses has been left to gather dust for far too long.

1. Fix Tech Issues with a Professional Technical Audit

First things first…

…how well does your website work?

Technical issues are frustrating. The last thing you want is for your website to turn potential customers away and over to your competitors due to easily avoidable problems.

Your website’s performance, speed, and functionality depend on its technical ability. A technical audit evaluates issues that needs to be resolved to boost your site’s ranking on the SERP (Search Engine Results Page).

2. Revisit Your Keywords

Use free keyword research tools to search for popular key phrases relating to the services that your audience is searching for right now. Research critical phrases as though you are the customer.

What does your audience intend to find in search?

Your audience wants to find a business that will provide the best service. Do your keywords and on-site optimisations reflect that you’re the one they’re looking for?

3. Add Online Sales Facilities to Increase Your Website’s Functionality

Online shopping and sales are on the rise…

…, online reservations, gift cards, and even ‘Buy Now, Use Later‘ vouchers have become excellent ways for traditional, brick-and-mortar stores to maintain cash flow in recent months.

If you want to sell online, look into adding an online payment facility. If your service requires appointments, add a booking facility to make it easy for your customers to schedule time with you.

Oh, and add a contact form so customers can connect with you quickly!

4. Offer Promotions and Incentives

Promotions and incentives will show that you’re aware of the current economic environment and ensure that your customers can still enjoy your services.

Discounted rates and other promotional deals will bring you closer to your audience and show you understand what’s happening.

Here’s an idea…

If you decide to offer free shipping, discounts, or other money-saving offers, remember to add them to your title tags and meta descriptions! It’s a great way to differentiate yourself from the competition and invite people to click.

5. Refresh Your Website’s Content

Take this opportunity to optimise your content. Think of how to use your website to promote your business as the credible, flexible, and helpful service your audience needs.

Here are a few ideas:

• Make sure any calls to action (CTAs) and FAQs reflect your audience’s pain points and how you can resolve them.
• Showcase success stories and testimonials from satisfied clients.
• Include awards, certifications, or affiliations that demonstrate your expertise.
• Feature team members with bios and qualifications to build trust.
• Make the website mobile-friendly for easy access on any device.
• Track website analytics to understand user behavior and identify areas for improvement.
• Offer a variety of service packages or customisable solutions to cater to different needs and budgets.
• Create valuable blog posts, infographics, or videos that address your audience’s needs and establish you as a thought leader.

6. Get Busy on Social Media

A quick and easy way to attract visitors to your website (once it’s worth promoting) is to get active on social media. While social media isn’t everyone’s cup of tea, it’s necessary for businesses that want to remain relevant.

Welcome to the Digital World

Don’t miss the opportunities a good website can bring to your business. If you’re struggling to imagine business growth in the current climate, it’s possible. Your website is the perfect place to start!

What to do next…

Are you looking to start clearing out your website’s cobwebs? Continue your journey with any number of our blogs and guides or get in touch and discover how Found can help get your business (re)started online.