4 Reasons why optimising for organic search is crucial for marketing ROI

Let’s imagine this scenario for a second:

You have a regular stream of customers visiting your website.

What’s more, they’re ready to buy your products or sign up for your services.

Now here comes the plot twist…

…you haven’t spent a single cent on advertising.

Does this scenario sound too good to be true?

Before you all raise your hands at once, today I’m here to share the reasons why all it takes is a little search magic to make these dreams a reality.

That magic? It’s Search Engine Optimisation (SEO).

While SEO may have been around for a while now, it’s still just as relevant today as it’s ever been. More so, in fact! So while it can be tempting to dabble in all sorts of other advertising, harnessing the true potential of SEO is a great way to invest in long-term, sustainable results.

Here’s how…

So…what is SEO exactly?

SEO stands for Search Engine Optimisation, which is a process used to improve your website in the short-, medium-, and long-term so that it appears in the top positions within search engines like Google or Bing.

This includes improvements such as:

• Ensuring meta titles, keywords, headings and images allow search engines to understand the context and theme of your website.
• Configuring settings to ensure search engines can crawl your site easily.
• Website promotion to boost the number of quality backlinks to your site.
• Ensuring the website is mobile friendly, easy to navigate, quick to load and contains useful information.

Long story short…

…you’re wanting to make your website accessible for search engines and users alike.

With this in mind, here’s why SEO should be part of your digital strategy!

1. It delivers a consistently high Return on Investment (ROI)

Here’s a question for you:

Why spend time and money advertising your business to window shoppers?

If you’re not currently harnessing the power of Search Engine Optimisation, you’re doing exactly this. You’re also draining your marketing budget as a result.

In fact, SEO has been found to lead any other form of online marketing in terms of the return on investment. That’s because you’re able to target potential customers that are actively searching for the products or services your business – and website – is offering.

What follows?

It’s simple!

These visitors simply click through to your site, where they find the information, products, and services they were actively seeking out. Even better, you haven’t spent a single cent on advertising to an uninterested audience.

Instead?…

…you’ve simply positioned your site in front of customers when they’re actively looking to buy.

2. It keeps you ahead of the competition

Not all websites are created equal.

Those that have been optimised well will appear higher in search results.

While those that haven’t will continue to linger on the second, third, or even tenth page!

Let’s face it, we’re not all patient enough to go looking beyond that first page of results. In fact, some 95% of people don’t look past the first page of results, and over half only look at the top four results on that first page!

If your site doesn’t rank well, then it may as well not even exist.

It’s harsh, but it’s that simple!

By following tried, true, and tested techniques for optimising your website for search, you’ll immediately outstrip a lot of your competitors who just haven’t found or taken the time to…well, get with the times.

3. It helps you compete with bigger businesses

It’s a fact:

Big businesses have deep pockets.

Especially when it comes to print, TV, and even paid online advertising.

You’ve all seen the banners, right?

This makes it almost impossible for businesses with even slightly smaller marketing budgets – like yours! – to compete on these channels. You’re simply throwing your money away!

The solution?

…don’t compete.

At least, not in these channels!

Let the goliaths spend up large with impressive campaigns that persuade people to buy, and instead target the customers you know you can convert. That is, people typing in the product or service you offer into their search bars.

Search Engine Optimisation levels the playing field, making it possible for businesses with an optimised site to outrank, or rank highly alongside, a bigger competitor.

If your site is ranking highly?

You’ll be the first to make a sale!

4. It helps demonstrate your authority

Search rankings are based on a set of complex algorithms.

These consider a variety of factors to determine which page appears first in search.

And then from there, in the first, second, and even 34th place!

At the end of the day, Google’s goal is to offer its users a timely, relevant, and interesting search experience. Consequently, it rewards web pages that support their goals with higher rankings in search engine result pages.

Achieving those top ranking results doesn’t just keep your website at the top of peoples’ minds. It’s also a great way to demonstrate your authority within your industry, build trust, and show customers that you’re the expert that they need.

After all, Google thinks it!

So it must be true.

Now’s the time to start getting found online

To this day, SEO remains one of the most sustainable, wise investments most any business can make in their long-term future, and the results – and the stats – seem to agree.

If you’d like to stay ahead of your competition and need some help optimising your site, book a strategy session today.